In recent years, K-Pop music, also known as Korean pop music, has began soaring in popularity. Especially with the success of Psy’s “Gangnam Style,” Korean music began spreading throughout the world, leading to a wave of Korean culture, such as its music, gaining popularity around the world.
In the 2010s, many K-Pop groups emerged, such as BTS and BLACKPINK, which are now known as some of the most successful K-Pop groups. While these are just two examples of K-Pop artists, there are countless other groups whose names have become synonymous around the globe.
In total, K-Pop along with other aspects of Korean culture, such as K-Dramas and other cultural exports, have contributed tens of billions dollars to the South Korean economy. For instance, BTS alone has brought in more than $4 billion per year for the country. On top of money, K-Pop has also played a significant role in bringing other aspects of Korean culture, such as fashion, to other areas of the world.
However, why has K-Pop actually become so popular? One of the main reasons is the effort that these entertainment agencies put on spreading their music into different markets. They accomplish this spread through signing with overseas music labels and bringing in members from other countries, such as China, Japan, and more.
Furthermore, with catchy song lyrics and high-quality music videos, it has become easier for audiences to start listening to these artists. With many social media posts advertising K-Pop music in smart ways, people around the world learn about the songs and start becoming fans.
The spread of K-Pop around the world has been growing over the years, and it seems like it will continue spreading around the world, with new groups and songs coming out constantly.