Personality tests have long been a popular trend worldwide, but in East Asia, they hold a unique place in both professional and personal life. In countries like South Korea, Japan, and China, these tests are often used not just for entertainment but as tools for career placement, relationship building, and self-discovery. The influence of these tests reflects broader cultural values that prioritize social harmony, personal growth, and collective identity.
One of the most prominent examples is the use of blood type personality theories in Japan and South Korea. This belief links an individual’s blood type to certain personality traits, with Type A being seen as organized and responsible, Type B as creative and spontaneous, Type AB as unpredictable, and Type O as confident and determined. While the science behind this has been debunked, many people still consult their blood type to make decisions about relationships or even job compatibility.
In China, the Myers-Briggs Type Indicator (MBTI) has gained immense popularity in recent years, particularly among younger generations. The MBTI is often used in career counseling and recruitment processes, with companies employing it to determine how potential hires might fit into their work environment. This reflects the collectivist mindset in East Asia, where ensuring team harmony and efficient collaboration is key.
Though personality tests are often viewed skeptically by psychologists, their appeal in East Asia endures, in part due to cultural norms that emphasize introspection and self-improvement. Whether in workplaces, social circles, or online forums, these tests offer a way for people to navigate their place in society and better understand themselves in a fast-paced, often competitive world.
In East Asia, personality tests are more than just fun—they are a window into how people see themselves and others.